SCIENCE OF BEING SEEN - IN-DEPTH

SCIENCE OF BEING SEEN - IN-DEPTH - in this special version of SOBS I'll be taking an in-depth look at how the human eye detects objects in the visual field - and it's not a straightforward case of 'look and see'. SIGN UP and get an enhanced understanding of why drivers don't see bikes... and why bikers may not realise there's a threat!

Even if you have already seen the full version of SOBS, this IN-DEPTH look at a particular issue within the full presentation will offer you additional insights into the problems of the 'looked but failed to see' error by drivers, and the resulting SMIDSY collision. 

TICKETS ARE JUST £5. Attendance is limited to 30 people per event.

• IF YOU BOOK EARLY, YOUR ACCESS CODE WILL BE EMAILED TO YOU APPROXIMATELY 24 HOURS BEFORE THE EVENT.
• LAST-MINUTE TICKET SALES CLOSE ONE HOUR BEFORE THE EVENT, YOUR ACCESS CODE WILL BE EMAILED TO YOU AS SOON AS POSSIBLE.

WHAT IF I CAN'T MAKE THE LIVE WEBCAST OR HAVE TECHNICAL ISSUES?

• The presentation will remain available for approximately 72 hours. 

...Bruce E - ​All good thanks Kevin, read twice, seen twice, always learn each time!

 

AWARD WINNING - our 'Biker Down' team in Kent was awarded a Prince Michael of Kent International Road Safety Award at the end of 2012 and a insurance industry award in 2013.  

...Paul C ​- Thank you Kevin. The books support the explanations you've given. Very enjoyable.

 

GOING INTERNATIONAL - in 2018 and 2019 I took SOBS to New Zealand, as one of a team of international speakers on the nationwide Shiny Side Up rider safety initiative. We travelled around the country to visit over a dozen venues on each occasion. I reprised the role as a virtual speaker in 2021. 

In 2020, SOBS was broadcast to viewers worldwide as one of the presentations featured on the US-based REVVtalks series of better biking webinars from riding experts around the world. SOBS was also a featured presentation in the spring 2021 RoadSafetyGB 'Powered Two Wheeler' safety week. 

And of course, since 2012 I have been delivering SOBS to clubs and rider groups around the UK, both in person and most recently via Zoom.

...Paul In Shanghai - ​Excellent Kevin. As is often said, one never stops learning!

 

SCIENCE-BASED - SOBS was created to solve a practical riding problem - the SMIDSY collision - but is based firmly on scientific research. SOBS is regularly updated as new studies emerge - the talk has been only recently been updated to reflect new studies on lighting arrangements and the 'looked, saw but forgot' theory that appeared in the literature as recently as 2018. Find all the latest news at the free-to-access website at www.scienceofbeingseen.org - each topic is supported by references to available research, a body of data extending back to the 1970s. 

...Clive - ​That was useful. Thanks Kevin.

 

AIDE-MEMOIRE - there's a short paperback book to act as a reminder to the presentation - the cost is £9.99 . SOBS is also available as an ebook download.

SOBS - WHAT IS IT? A magician knows that the 'world' we see has been built entirely inside our brains. The magician knows that the audience about to attend the magic show understands that they are going to be fooled, yet still can't spot the tricks. When we ride a motorcycle or a scooter, we become the magician and the drivers and other road users all around us are our audience. One of our magic powers is invisibility, but there are a couple of extra deceptions involved. Yet the motorcyclist isn't aware that he / she is a magician and about to fool the audience. And the motorcyclist's audience of drivers doesn't know the biker is a magician either. 

The 'Science Of Being Seen' (SOBS) presentation is an in-depth investigation of the most common motorcycle crash of all - the 'Sorry Mate I Didn't See You' or 'SMIDSY' collision at junctions. We'll ask why drivers continue to fail to spot motorcycles, and why conspicuity aids have proven largely ineffective. We'll see how to use hi-vis clothing and day-riding lights more effectively, how to improve our night time conspicuity, and conclude by looking at pro-active riding strategies that reduce the risks of being caught out by someone else's error. 

Based on decades of scientific research into these crashes, the webcast reveals the secrets of our very own motorcycling invisibility show. SOBS is constantly updated with the most recent research.

...Brian M ​Thanks, Kevin found it very interesting, I have the book as well

 

SOBS HISTORY - the 'Science Of Being Seen' (SOBS) presentation was originally  written over the winter of 2011/12 as a proactive accident prevention module for the pilot 'Biker Down' courses developed by Kent Fire and Rescue Service. 'Biker Down' has since been picked up by most fire services in the UK as well as the UK military, and a version of SOBS was used by many Biker Down teams until 2020 - I personally delivered SOBS for KFRS at Rochester until the COVID crisis in March 2020.

PRESENTER - Kevin Williams MSc - inveterate biker, serial writer, scientific thinker... rider coach, safety advocate, speaker, creator of 'Science Of Being Seen' (SOBS) - is an independent BTEC-qualified rider coach. With the benefit of a research-based Masters degree, Kevin's work to improve riding standards has always had a strong science background. Kevin has worked with thousands of riders since 1997, acted as a consultant to the TRL on rider training investigations, and served with several UK-based road safety projects, including Bucks County Council's 'Be a Better Biker' scheme, Somerset Road Safety Partnership's innovative multi-format 'Rider Skills' days at Castle Coombe circuit, and the KFRS 'Biker Down' sessions and their Brands Hatch-based 'Ride Skills' days.

...Julian S Really enjoyed the presentation, thanks

 

SOBS receives no funding and remains entirely self-funded. All income from sales is ploughed back into website hosting, further research and writing.